An Introduction to Google Cloud Vertex AI Search for Commerce: Import User Events Data

An Introduction to Google Cloud Vertex AI Search for Commerce: Import User Events Data — Part 5

User Event Data Consists of Real-Time User Events + Historical User Events

Real-time user events data is information about what the user is looking for now.
Historical User event data is information about what the user did in the past.
The Retail API can import historical User event data in bulk.

3 Ways to Record Real-Time User Events

Javascript

You can use Javascript pixel to record a user event.
The code must be added to your front-end application.

Google Tag Manager

If you use Google Tag Manager to configure and fire tags on your website, you can use it for recording user events.
Google Tag Manager enables you to update your tags without updating your front-end application code.

API

You can all the userEvents.write method to send user events directly from your backend server.

5 Ways to Import Historical User Event Data

Import From Cloud Storage

Upload files containing user event data to a Google Cloud Storage bucket.

Import from BigQuery

If the user event data is already in BigQuery, you can directly import it into Retail API.

Import from Google Analytics 360

This is a good option if you’re using Google Analytics to capture website analytics.
If you integrate Google Analytics 360 with BigQuery and use Enhanced Ecommerce, then you can import Google Analytics 360 events into Retail API.

Import User Events Inline

You can call the userEvents.import method and provide a JSON file with your user event data. This method is useful if you want to quickly import a handful of new events or add new events in real time.

Import Google Analytics 4 User Events with BigQuery

You can import Google Analytics for user events if you integrated Google Analytics 4 with BigQuery and use Google Analytics Ecommerce.

References

Google Cloud Skills Boost: Vertex AI Search for Commerce → Data Ingestion
Configure user events

An Introduction to Google Cloud Vertex AI Search for Commerce: Import User Events Data — Part 5 was originally published in Google Cloud – Community on Medium, where people are continuing the conversation by highlighting and responding to this story.

Source Credit: https://medium.com/google-cloud/an-introduction-to-google-cloud-vertex-ai-search-for-commerce-import-user-events-data-part-5-51fe3aeaf550?source=rss—-e52cf94d98af—4