Google leader in IDC marketscape finops cloud costs

10. We provide these FinOps tools at no additional charge to Google Cloud customers. We don’t charge extra for extended data lookback windows, UI views and analysis, or FinOps Hub cost optimizations. This helps customers spend less time on understanding their bills and more time driving business innovation. 

Read the full IDC MarketScape excerpt to learn more about our capabilities. 

^{Source: “IDC MarketScape: Worldwide FinOps Cloud Costs Optimization Hyperscalers 2025 Vendor Assessment” by Jevin Jensen, July 2025, IDC #US53679825}

^{IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market.  The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.}