Ludeo: Redefining game discovery with playable moments
Ludeo is the world’s first playable media platform, enabling users to instantly play game highlight clips. Unlike gameplay content consumed today — which turns the experience of playing games into passive videos — Ludeo works directly with studios and publishers to create “playable moments,” called Ludeos, that users can instantly jump into and experience themselves. They can do so whether they own the game or not, without any downloads or lengthy installs.
These Ludeo moments can be shared with a link anywhere, from social media platforms to messaging apps. Passive viewers become active participants in seconds. This helps game studios attract new players, re-engage existing ones by showcasing new content, and even lets players “try before they buy” in-game items, boosting interest and conversion.
To power this vision, Ludeo will bolster its core infrastructure with Google Cloud, using Google Kubernetes Engine (GKE) and GPUs to create a highly optimized, low-latency infrastructure that’s required for their platform. Ludeo will also aim to build the “playable YouTube,” fundamentally changing how players discover and socially engage with games, from popular AAA titles to AAs and indies.
“Google Cloud’s infrastructure strengthens the capabilities and scale of the Ludeo platform,” said Uri Levanon, vice president of business development and partnerships at Ludeo. “This powerful combination will give players the magic of instantly playing game highlights instead of just watching them, in addition to unlocking new growth opportunities for game studios.”
NACON: Accelerating game production with AI transformation
NACON stands as a prominent AA video games company and a leader in high-end games hardware, known for popular titles like RoboCop: Rogue City, Ravenswatch and Test Drive Unlimited Solar Crown. With 15 game studios under its belt, NACON is making a bold strategic pivot, embedding AI at the core of its operations, from game development to marketing.
NACON’s goal is to increase annual game launches, a move heavily reliant on streamlining processes and boosting creativity with AI. This vision encompasses everything from crafting captivating trailers and in-game cinematics to optimizing game maps for racing titles, all designed to enhance player experience and developer efficiency.
Google Cloud is NACON’s partner in this AI-driven transformation, helping NACON innovate faster and deliver unforgettable games experiences. NACON has selected Google Cloud as its preferred partner for game servers, ensuring scalable and reliable infrastructure for their diverse portfolio. They are also using Google’s Veo 3 model as a complementary tool to help produce cinematic trailers and Google’s Gemini model to support localization efforts, enabling NACON to reach new global markets more efficiently. Additionally, NACON will use Looker for deep insights into in-game analytics and player behavior, and Google Threat Intelligence to help their ability to proactively secure their operations against industry threats.
“Partnering with Google Cloud marks a pivotal moment in NACON’s journey to transform game development with AI at its core,” said Alain FALC, president and chief executive officer, NACON. “Google Cloud’s cutting-edge tools empower our teams to innovate faster, streamline production, and deliver richer, more immersive experiences to gamers worldwide.”
Nitrado: Hybrid cloud scaling for flawless multiplayer gaming
Nitrado, a global leader in game server hosting, is making multiplayer game creation even easier for studios with a new capability for their orchestration solution, GameFabric. This platform acts as a unified orchestration layer, allowing game developers to seamlessly combine Nitrado’s high-performance bare metal infrastructure with the elasticity of the cloud, all managed through GameFabric.
This means studios can automatically use Google Cloud to support traffic spikes, like during a big game launch or a busy weekend. Furthermore, studios can bring games closer to their players by instantly deploying servers in new regions, using Google’s planet-scale network to ensure low-latency performance for a global audience. GameFabric can scale up or down automatically, allowing developers to focus on the player experience, not the infrastructure, and studios to keep their games running smoothly and cost-efficiently, no matter how many players jump online or where they are.
With Google Cloud as GameFabric’s preferred cloud provider, studios benefit from Google Cloud’s low-latency global network for a flawless player experience and elastic infrastructure for unlimited scalability. This partnership is built on operational tools like GKE and Agones, which are trusted for managing game servers efficiently and reliably. Plus, Google Cloud’s built-in security and reliability protect game and player data around the clock.
“GameFabric brings together bare metal and cloud in a unified orchestration layer, so studios can scale up, stay fast, and keep costs predictable,” said Raphael Stange, chief executive officer, Nitrado. “This partnership strengthens the hybrid model we’ve built to serve multiplayer studio needs.”
Source Credit: https://cloud.google.com/blog/products/gaming/games-start-ups-developers-partners-innovating-with-gen-ai/
