Writing code is the easy part—discovering real customer pain and securing upfront commitment is where most products fail.
Swipe through for the 6-step framework to validate your digital tools before touching your IDE!
What’s inside:
1. Set Your Idea Territory — Choose a domain with a clear, recognizable buyer.
2. Form a Problem Hypothesis — Write one falsifiable sentence about customer pain.
3. Talk Without Pitching — Ask about current workflows, costs, & abandoned tools.
4. Shut Up & Listen — Extract root pain instead of building requested feature lists.
5. Measure Pain, Not Compliments — Look for daily workarounds & quantified loss.
6. Pre-Sell Before Building — Get a Letter of Intent or deposit before writing code.
Which step in this customer discovery process do you find most challenging? Let me know in the comments below! 👇
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➕ Follow Deven Goratela (https://www.linkedin.com/in/devengoratela/) for practical AI frameworks & software engineering guides.
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